Masters y Postgrados

Presencial

- MARKETING

University of Cambridge International Examinations (CIE) is part of the world-renowned leading provider of international qualifications. Our qualifications are taken in over 150 countries and are recognized by universities, education providers and employers across the globe.

It´s a perfect choice for anyone to broaden their understanding of business, to develop specific working skills and to continue professional education.

The course is submitted in its original form in English so the upper-intermediate or advanced level of English are highly recommended.

LENGTH OF STUDY

105 learning hours (3 hours a week) 1 year

TARGET GROUP

We recommend this course to the students who already have a university degree in Economics or a working experience in the similar field but also any candidate with university degree in other area who wants to improve its personal and professional growth, using practical knowledge to advance his careers and keep pace with a rapidly changing market.

There are no formal candidate entry requirements from Cambridge International Diploma in Business, but consideration should be given to a candidate´s qualification history and experience.
ENTRANCE WITHOUT UNIVERSITY ENTRANCE EXAMINATION (Essential to gain admittance to Spanish Universities)

EXAMINATIONS

Module examinations will be available in two sessions, usually in May and October.


- BUSINESS DIPLOMA of CAMBRIDGE UNIVERSITY (2 years)

“ Cambridge International Business Diploma” can be taken in a period of about 18 months (two academic courses) and it is given in English. The qualifications consist of 4 modules with a total number of 420 in-class-teaching hours with an additional module of Business English of 105 hours.

You can also take just one module and get the corresponding certificate.

Modules:

Organization, Business Communication, Marketing, Human Resources

and an additional module Business English (for this module students obtain Beei School Certificate in Business English)

REGISTRATION: The different modules start every course in October and February.

LIMITED SEATS: The classes are limited to a maximum number of 15 students.

Both companies and individuals can access to this trainig course through a new system of grants and subventions given by Fundación Tripartita (former FORCEM). The company itself finances the training course through bonification in Social Security to finance the company’s outgoing training programs, as stated in the Orden Ministerial TAS/500/2004.

Prove having qualifications of graduate, or a working experience of two years minimum. First Certificate English level (intermediate level or higher).

For foreign students BEEI issues the corresponding registration certificate so that the student can process his/her student visa.

MARKETING

MAIN OBJECTIVES:

- purposes and functions of a marketing culture (key activities of marketing within organisations, marketing orientation)

- consumer behaviour (how to identify customer´s needs)

- market analysis and market research methods (reasons for marketing research, research methods, identifying target segments, planning process for the collection of information)

- tools and techniques in marketing and developing of the brand strategy

- strategy of planning (importance and impact of each element of the marketing mix, extended marketing mix, PLC – Product Life Cycle)

For more information visit BEEI oficial web ww w.beei. es or University of Cambridge Internacional Examinations web ww w. cie.org. uk

B.E.E.I. BARCELONA ESCUELA de ESTUDIOS INTERNACIONALES
Paseo de Gracia 51, Principal 08007 Barcelona

University of Cambridge Internacional Examinations

Local Examinations Syndicate. British Council Affiliated Centre Nº ES 538

El curso MARKETING of CAMBRIDGE UNIVERSITY (in English) in School BEEI Barcelona está en nuestra base de datos desde el 26/05/2008. Desde entonces ha sido visto por un total de 90 usuarios, generando un total de 0 peticiones de información.

Sus tags: marketing, business, university, english, cambridge, examinations, module, course

Términos relacionados: business english, cambridge international